Posts under Tag: goals
The end of the road

In Alice in Wonderland, poor Alice is lost and increasingly confused when she asks the Cheshire Cat for help in finding a way. A way to she’s-not-quite-sure-where. The Cheshire Cat tells her that if you don’t know where you’re going, it doesn’t matter what road you take. It’s a tactical vs. strategic thing. Before you start asking whether you should [...]

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Name awareness is a worthless goal

Food festivals are great places for chatting with small business owners about their products, their marketing, their goals. Well, when they are actually trying to market their products. One managed to get in on a conversation I was having with my husband about the lack of differentiation between booths at the festival. (The marketing machine never turns off.) He had [...]

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