alice in wonderland quoteIn Alice in Wonderland, poor Alice is lost and increasingly confused when she asks the Cheshire Cat for help in finding a way. A way to she’s-not-quite-sure-where.

The Cheshire Cat tells her that if you don’t know where you’re going, it doesn’t matter what road you take.

It’s a tactical vs. strategic thing. Before you start asking whether you should be on Facebook or LinkedIn or Twitter, you need to know just where you want to be, what you want to achieve. Once you know where you want to be, you can determine just what will get you there. Once you know what will get you there, you can pick a path to take.

Otherwise, you’ll be just as lost (and mad) as Alice.

(Want help figuring out all the pieces? We’re here to help. Contact us anytime!)

Image: Alice in Wonderland decal at Amazon.